Which of the following best describes your awareness/usage of the Kashi brand?

I buy/use Kashi products regularly     I have tried Kashi products, but do not buy/use them regularly     I have heard of Kashi, but have never tried their products     I have never heard of Kashi

And which of the following Kashi products have you heard of? Please select all that apply.

Cold Breakfast Cereals (GOLEAN, Heart to Heart, Mighty Bites, Good Friends, Organic Promise, 7 Whole Grain, U, Vive)     Cookies (TLC)     Crackers (TLC)     Hot Cereals/Oatmeal (GOLEAN, Heart to Heart)     Bars (GOLEAN Roll, GOLEAN Crunchy, GOLEAN Original, TLC Chewy Granola, TLC Crunchy Granola, TLC Cereal bars)     Granola     Waffles (GOLEAN, Heart to Heart)     Shake Mixes (GOLEAN)     Whole Grain Pilaf (Original and Sides)     Frozen Entrees, Pizzas, and Pocket Bread Sandwiches     None of the above

And which of those Kashi products have you tried? Please select all that apply.

Cold Breakfast Cereals (GOLEAN, Heart to Heart, Mighty Bites, Good Friends, Organic Promise, 7 Whole Grain, U, Vive)     Cookies (TLC)     Crackers (TLC)     Hot Cereals/Oatmeal (GOLEAN, Heart to Heart)     Bars (GOLEAN Roll, GOLEAN Crunchy, GOLEAN Original, TLC Chewy Granola, TLC Crunchy Granola, TLC Cereal bars)     Granola     Waffles (GOLEAN, Heart to Heart)     Shake Mixes (GOLEAN)     Whole Grain Pilaf (Original and Sides)     Frozen Entrees, Pizzas, and Pocket Bread Sandwiches     None of the above

Do you recall seeing an ad for Kashi in the Dec/Jan issue of Natural Health?

Yes     No     Unsure

Was the Kashi ad in the magazine the first time you became aware of Kashi?

Yes     No

If you were in the market for the kinds of products that Kashi makes, how effective would this ad be at persuading you to consider buying Kashi?

Very effective     Somewhat effective     Neither effective nor ineffective     Somewhat ineffective     Very ineffective

Which of the following statements best describes how you felt about the ad that you saw for Kashi? Please choose only one.

The ad introduced me to Kashi     I learned some new things about Kashi that I didn't know before seeing this ad     The ad didn't tell me anything that I didn't already know about Kashi     The ad didn't tell me anything at all about Kashi

How strongly did the ad give you the impression that...?

Definitely didn't  Probably didn't  Slightly did  Strongly did  Kashi provides healthier food Kashi is a different kind of company Kashi cares about your wellbeing Kashi foods have 7 whole grains Kashi food is good tasting Kashi offers a range of products Kashi is a company I can trust Kashi provides all-natural food that is better for you Kashi makes great tasting healthy food

Having seen the ad, how did it affect your opinion of Kashi? Please choose only one.

More favorable     Less favorable     Did not change my opinion

And which of the following actions, if any, did you take as a result of seeing the Kashi ad? Please select all that apply.

Gathered more information about Kashi     Visited Kashi's website     Looked for Kashi products in my local supermarket     Recommended Kashi to others     Considered purchasing Kashi     Purchased Kashi     Other (Please specify)     None of the above

How much do you agree that Natural Health was appropriate for Kashi to advertise in?

Agree Completely     Agree Somewhat     Neither Agree nor Disagree     Disagree Somewhat     Disagree Completely

What kind of print ad could Kashi do in the future to catch your attention? Please select all that apply.

Recipes     Sweepstakes     Nutrition/healthy lifestyle tips     Coupons     Newsletters     Kashi events in your area     Other (Please specify)     None of the above