| Which of the following best describes your awareness/usage of the Kashi brand? |
|
|
And which of the following Kashi products have you heard of?
Please select all that apply. |
| |
Cold Breakfast Cereals (GOLEAN, Heart to Heart, Mighty Bites, Good Friends, Organic Promise, 7 Whole Grain, U, Vive) |
| |
Cookies (TLC) |
| |
Crackers (TLC) |
| |
Hot Cereals/Oatmeal (GOLEAN, Heart to Heart) |
| |
Bars (GOLEAN Roll, GOLEAN Crunchy, GOLEAN Original, TLC Chewy Granola, TLC Crunchy Granola, TLC Cereal bars) |
| |
Granola |
| |
Waffles (GOLEAN, Heart to Heart) |
| |
Shake Mixes (GOLEAN) |
| |
Whole Grain Pilaf (Original and Sides) |
| |
Frozen Entrees, Pizzas, and Pocket Bread Sandwiches |
| |
None of the above |
|
And which of those Kashi products have you tried?
Please select all that apply. |
| |
Cold Breakfast Cereals (GOLEAN, Heart to Heart, Mighty Bites, Good Friends, Organic Promise, 7 Whole Grain, U, Vive) |
| |
Cookies (TLC) |
| |
Crackers (TLC) |
| |
Hot Cereals/Oatmeal (GOLEAN, Heart to Heart) |
| |
Bars (GOLEAN Roll, GOLEAN Crunchy, GOLEAN Original, TLC Chewy Granola, TLC Crunchy Granola, TLC Cereal bars) |
| |
Granola |
| |
Waffles (GOLEAN, Heart to Heart) |
| |
Shake Mixes (GOLEAN) |
| |
Whole Grain Pilaf (Original and Sides) |
| |
Frozen Entrees, Pizzas, and Pocket Bread Sandwiches |
| |
None of the above |
|
| Do you recall seeing an ad for Kashi in the Dec/Jan issue of Natural Health? |
|
|
| Was the Kashi ad in the magazine the first time you became aware of Kashi? |
|
|
| If you were in the market for the kinds of products that Kashi makes, how effective would this ad be at persuading you to consider buying Kashi? |
|
|
Which of the following statements best describes how you felt about the ad that you saw for Kashi?
Please choose only one. |
|
|
| How strongly did the ad give you the impression that...? |
|
|
Having seen the ad, how did it affect your opinion of Kashi?
Please choose only one. |
|
|
And which of the following actions, if any, did you take as a result of seeing the Kashi ad?
Please select all that apply. |
|
|
| How much do you agree that Natural Health was appropriate for Kashi to advertise in? |
|
|
What kind of print ad could Kashi do in the future to catch your attention?
Please select all that apply. |
|
|
|